Player Management Center
Empower every employee to boost customer satisfaction, service, and retention with automated CRM that's easy to use, customize, and maintain. La Jolla Gaming's Player Management Center collects, compiles & analyzes information from multiple sources and provides a single view interface for users.
The Player Overview Screen, updated in real time, offers you the ability to view each Player's:
- Preferences - favorite drink, game, dealer, etc.
- Value to the casino - by game type, slot machine or combined
- Time played and average trips per month
- Preferred times of play
- Theoretical vs. Actual Win by game
- Gaming Tendencies
Based on all the information gathered by the Player Management Center modules, you can create loyalty programs customized to your customer base by using Comp Points, Casino Dollars and Status Levels.
Each loyalty program you create can be based on any combination of:
- Player buy ins
- Combined Volume
- Average bet amounts
- Theoretical win amount
Once a loyalty program has been created and a player has been issued a Member Card, he or she is automatically issued points and status levels which can be redeemed for gifts, prizes and cash-back.
Customer communication does not end when he or she leaves your casino. With La Jolla Gaming's integrated e-mail system you can continually update players with promotions, upcoming events and special offers. E-mail offers you the luxury of constant communication without the personal intrusion of phone calls and telemarketers.
